Top 15+ Social Media Agencies in Istanbul

Social media consultants are people or agencies that agree with clients to manage, optimize, and grow their social media accounts. It acts as a bridge between a company and its target group. Every social media consultant has different daily work depending on the services they give like the promotion of companies on social media platforms, branding, and the growth of the offered product or service. In summary, the definition of social media consultancy is ‘processes used to reach and engage with customers through social media platforms and channels.’

If you're looking to grow your business, social media management services can help. But before jumping into the deep end of the pool, consider this question:

• What kind of expertise do I need?

If you're just starting out and don't have any experience managing social media accounts yet, it might be best to get someone who knows what they're doing. They'll manage your account for free so that when it comes time for them to leave (and most companies will want them gone within a few months), there won't be any damage done by their absence. And if things go wrong during their tenure at your company—for example, if someone posts something offensive on one of your pages—you won't have much trouble finding another person who's willing and able to do better than what was done before.

There are many services included in social media consultancy. Some of these are listed one after the other:

• Creation of strategy for social media management,
• To accurately identify the target audience,
• Gaining followers compatible with the target audience,
• Performing sales-enhancing activities through social media,
• Advertising planning by the strategy determined at the beginning,
• Determination of the crisis management plan,
• Analysis of reporting and account interaction with data.

• Analyzing your clients’ audiences
• Participating in partner programs
• Gathering social data for case studies
• Co-marketing with other businesses
• Scaling content with your clients
• Including clients in the reports

Social media marketing agencies are much like other businesses in that they come in all shapes and sizes. Some of them are better than others. The best social media marketing agencies have a good reputation, offer transparent services and pricing, have experience and a track record of success, and will work with you personally to find what works best for your company.

The best social media marketing agencies understand how each type of social media works together to drive traffic back to your website from search engines like Google or Bing. Social Media can be confusing for business owners who don’t know much about it, but with the right agency by your side you won’t have anything to worry about!

Access to Specialists: When you contact an agency, you get access to a team of experts that are specialists in their field like copywriters and graphic designers. You are setting yourself up for failure if you depend entirely on an inside staff.

Time and Money Saving: Hiring and training someone new takes time and costs money. Your agency has already had an experienced team and they’ll do whatever you want.

Staying Current: Social media platforms are constantly updated. Social media platforms are constantly updated. It is one of the important issues to follow these updates and consider these updates in new posts. Social media agencies analyze these updates and quickly adapt to them.

A social media management company should have a team of experts in the following areas:

• Creative: The agency will help you come up with creative ideas for your content, and then implement those ideas.
• Content creation: Your social media content needs to be engaging, informative and relevant to your audience. It also needs to be consistent across all channels so that users don't get confused about what you're posting on each one (and stop following you). A good agency will help you create engaging copy for each channel—and make sure it's always in line with current trends or events happening around you.
• Analytics: You need this information from an analytics tool so that you can measure success based on metrics like clicks per post/link/etc., average time spent viewing page views/posts/links etc., bounce rates (how many people leave without finishing viewing) etc.. These numbers help tell how well things are working out overall; if there were more clicks than expected based on what we know about our target audience's habits then maybe we need another strategy?

When hiring a social media management company, you should look for:

• Experience: The best companies have been in the business for years, and they’ve developed all sorts of strategies to help their clients achieve their goals.

• References: Ask your potential vendor for references of previous clients who have used them—and ask them to send you those names so that you can check out their work yourself! You want someone who has proven that they can deliver results on multiple projects over time, not just one or two large ones (which might be difficult to replicate). If they don't have any current projects listed online, it's probably because they're still working on something new; if so, there may be some unfinished work due before long!

• A clear vision and strategy: Companies that focus solely on one platform at a time aren't likely going anywhere fast; instead, look for companies with plans beyond just posting updates on Facebook ads or tweeting about discounts during Black Friday sales events again next year...

A) Get ready to collaborate with a social media marketing agency

Make the necessary preparations before you start looking for an agency to make the process easier and more profitable for your business.

Prepare your marketing and content strategies.

A skilled social media marketing company will frequently start by completing an audit, followed by the creation of a written social media strategy and plan. They'll make every effort to match their actions with the objectives of your business. They require complete access to information, such as:

• Aims for your brand’s social media
• Your strategy and approach for content marketing, as documented
• Every data and analytics of your prior social media marketing
• All existing content links, ideally in a well-organized spreadsheet

Make every effort to gather the materials you lack in the most orderly manner if there are any. Your future organization will be able to formulate a strategy and plan more quickly. Do your best to get your resources ready, but don't let attempting to get everything precisely arranged to cause you to take longer.

Team members to assist

There will be a significant amount of research done on their behalf in the early stages of your partnership with your new agency. The organization must learn things like:

• Whom are you trying to reach?
• Who are your rival companies?
• What is the personality, tone, and style of your brand?
• How did your prior marketing campaigns fare, if at all?

This indicates that there will be a preliminary period during which the agency will interview you and ask for documentation to help them understand as much as they can about your business.

B) Choose an agency you can rely on

Surveys show that companies choose social media agencies based on price, advice, and cultural fit. Some benefits of working with a social media agency you can trust:

• They'll have access to a lot of your company’s information and reports.
• It won't work unless you're 'all in' and dedicated to the procedure.

You may need to wait up to 6 to 12 months to start seeing financial benefits from social media marketing.

Examining their track record is one technique to confirm that you're hiring the best agency. Has the organization had prior success? What types of clients have they previously dealt with? It's reasonable to anticipate hearing about one or two instances when the agency has successfully improved businesses' social media marketing efforts.

C) Make Your Communications Process More Effective

Response times to communications from your agency must be quick. Any lag in email or phone response time could result in a lag in your social media strategy.

Will the organization gets in touch with you directly to go over reports, changes, and budgeting? Who can decide fast when a solution is required?

Setting up your team in advance can help the process go more smoothly and prevent delays that could sabotage your social media plan.

Firstly, you must set your goals. Then, what point do you aim to reach by working with a social media agency? How many followers should your brand have? You should think carefully about the answers to these questions because they will create your roadmap when choosing an agency.

Secondly, examine the references of the bidder companies and the websites of the brands that they have done their social media management before.

Then, share your brand's social media account with the 5 social media agencies you deem most suitable for you and request draft work plans from them. You can arrange a meeting with agencies whose work you like. You can get to know the agencies better by asking the following questions at the meeting.

• Can you tell us what your social media management service includes?
• How and how often will we communicate during our partnership?
• Will we get reports every month?
• Can I meet your employees who will be interested in the project of our business?
• Why should I work with you?

During the meeting, evaluate the agencies according to the following three criteria and make your choice:

Communication: The social media agency needs to establish a strong communication network with the company. Thanks to this communication, things that go wrong during cooperation can be corrected fast.

Experience: Another important criterion is that the social media agency you want to work with has gained sufficient experience in this sector. You may have less chance to be successful with agencies that do not have experience in this field.

Price: As explained above, you can work with a social media agency where you will get the optimum service by evaluating the factors that determine the prices of the social media service.